LE THI Phuong Thao, 51, never planned to get rich – very rich, in fact, by Vietnamese standards – by speculating on real estate.
Ms Thao, a home furnishings business operator, stumbled across buying and selling property almost by accident five years ago.
And she is now seizing the opportunity presented by an extraordinary boom in the top end of Vietnam’s property market with both hands.
Back in 2002, Ms Thao bought a shop in downtown Ho Chi Minh City for her business. But a year later, she realised its value had shot up dramatically, so she sold it.
‘It wasn’t planned,’ Ms Thao said. Emboldened by the success of her ‘accidental’ investment, she went on to buy more.
Last year, she teamed up with two friends to buy not one, but three houses in a Ho Chi Minh City waterfront gated development, Villa Riviera, developed by Singapore’s Keppel Land (KepLand).
They have since sold all three for a total profit of US$100,000 (S$150,059), and are now eagerly awaiting the year-end launch of KepLand’s condo, The Estella.
The Singapore developer said there is strong pent-up demand, given the booming economy and a shortage of mid- to high-end properties.
The Asian Development Bank projects that Vietnam’s economy will grow by 8.3 per cent this year and 8.5 per cent next year.
Already, high-end home prices average about US$177 per sq ft (psf) in Hanoi and US$270 psf in Ho Chi Minh City, the business hub.
Earlier this month, a 1,108 sq ft condo unit at The Lancaster in Ho Chi Minh City’s prime District 1 sold for US $515,000, or a record US$464.5 psf. The condo was launched three years ago at an average of US$185.8 psf, or about US$206,000.
Vietnam is also experiencing a shortage of quality office space – all the Grade A buildings in Ho Chi Minh City are fully leased, along with hotel rooms and retail centres. Service apartments are in great demand as well.
‘Investment funds are coming out of your ears,’ said Mr Tony Foster, who has been in Vietnam since 1994 and set up law firm Freshfields Bruckhaus Deringer in Hanoi.
‘Infrastructure work is booming. It has always been on the up, but the pace is going faster and faster. There is a huge amount of pent-up demand.’
The Vietnamese – young, hungry for success and hardworking – aspire to own their homes, especially landed ones, observers say. Viet Kieu, or overseas Vietnamese, have also been buying.
Foreigners are not allowed to invest outright in Vietnam unless they are residents, and even then, they can buy only on leasehold terms.
‘The market here is booming. It is just like Hong Kong 20 years ago,’ said Mr Bowie Leung, a Hong Konger who has lived in Ho Chi Minh City since 1989.
Vietnam’s population of 86 million is young – the average age is 24 – and also represents a growing consumer market.
‘The key is that the Vietnamese are spending money like Singaporeans,’ said Mr Marc Townsend, managing director of property agency CB Richard Ellis (Vietnam).
On the property front, Singapore developers such as KepLand, CapitaLand, Frasers Centrepoint, GuocoLand and Allgreen have entered Vietnam.
Said Mr Lui Chong Chee, CEO of CapitaLand Residential: ‘Vietnam is a vibrant Asian country and an important new market for CapitaLand.’ CapitaLand has plans to build 2,800 homes in Ho Chi Minh City.
Even smaller players want a share. Another Singapore-based developer, Chip Eng Seng, said last month that it would take a 5 per cent stake in a listed Vietnamese firm, marking the start of its growth into the country and overseas.
Yet another Singapore developer, Heeton Holdings, is looking for a site.
Developers from Malaysia, South Korea and Japan are also eyeing Vietnam’s potential.
Few Vietnamese have a bank account, so property purchases are almost always made in cash, though sometimes with gold tael bars.
‘Ho Chi Minh City has no lack of suitors,’ said an industry observer. ‘If you want to survive, go to the suburbs.’
As Ho Chi Minh City grows, surrounding provinces will ride on the upswing, she said. ‘The potential is there, the demand is there, but the supply is not.’
But while competition is rising, the market is in no danger of oversupply soon.
Resettling those occupying a proposed development site can also cause headaches as land compensation can be costly for developers, observers say.
Industry players also say the approval and development process in Vietnam can be cumbersome and drawnout.
‘Supply is affected by the difficulties of getting a licence for a project,’ said Mr Townsend.
This is where the experience of an established player such as KepLand comes in handy – it entered the Vietnamese property market about 13 years ago.
Said an industry observer: ‘Vietnam is a market where you need staying power. Don’t expect to come in to just do a project and run.’
Currently, the tallest building in Ho Chi Minh City – Saigon Trade Centre – is just 32 storeys tall. But the cityscape is set to change, with the next phase of construction set to bring buildings of 40 to 60 storeys, Mr Townsend said.
KepLand, for one, is ramping up its presence. ‘We’re now quickly selling more projects to ride on the upswing,’ said Mr Ang Wee Gee, its director of regional investments.
Frasers Centrepoint is also looking to scale up its activities in Vietnam, where it has two existing properties, said CEO Lim Ee Seng.
Source: The Straits Times 26 Sept 07